Secret Escapes

Oplægsholder

Sophie Hetzel, Director of Business Development & Senior Contracting Head Germany

Her responsibilities:

Leads the German sales team responsible for securing exclusive offers from hotel partners for the Secret Escapes Website and Member Base

Identifying new market opportunities across Secret Escapes' portfolio of websites, in this case, Denmark Hotels for the German market

Collaborates cross-functionally with marketing, product, and regional teams to align business development efforts

Faktaark  

Hand-picked hotels with quality standards

Upscale segment (often 4- or 5-star hotels or boutique hotels with special charm).

Secret Escapes actively selects its partners to ensure that they meet members' expectations for luxury and special experiences.

Attractiveness of the offer (price point and offer value)

The offer on Secret Escapes must be market competitive (compared to public prices). The hotel should be willing to give a minimum 20% discount on the room rate.

Added value/inclusive services: Offers are often made attractive by additional services (e.g., spa credits, dinner, upgrades, special packages) to emphasise their high value.

Discretion: The reduced price may only be displayed to registered Secret Escapes members. This protects the hotels' public pricing policy.

Availability

The hotel should be willing to provide a block of rooms at special rates, with a minimum of 3 rooms per day. Individual blackout dates are not a problem. Hotels use this to optimise occupancy.

Deals typically run for a limited time only (e.g., approx. 4 weeks).

Contractual aspects

Reliable partnership: The hotel must reliably comply with the contractual agreements regarding price, availability, and inclusive services.